Hello! I'mDesignerRoo


Graphic Designer by day, Illustrator by night – My name is Allie Wadford and I leverage art fundamentals to achieve business goals. I believe in design that makes consumption seamless, makes sense to both business and consumers, and is built with a purpose. I value meaningful endeavours that leave a positive impact in our world – if that’s something your team aligns with, let’s start working together!

I live by thesePhilosophies

“Make Art. Make Rent. Help others do the same.”

—  Scott Benson

“Contrary to popular belief, designers are not artists. We employ artistic methods to visualize thinking and process, but, unlike artists, we work to solve a client’s problem, not present our own view of the world.”

—  Design is a Job by Mike Montiero

“Spend your energy creating the work you want to create. Put in the hours, lose sleep and skip parties to hone your craft and create good work.”

—  Gemma O'Brien

Let's Connect

DesignerRoo has a page on Facebook,
a blog about things I'm learning about and find inspiration in will be coming soon,
I also scream a lot about cartoons and video games on Twitter.